02 / APPLIED AI
GenAI product videofication
Catalog analysis, product-attribute inputs and vendor sample reviews for a cross-functional GenAI video rollout.
Status: product videos live in the wider rollout
MY CONTRIBUTION
Business-track coordination, catalog analysis and quality feedback
TIMELINE
2025–2026
TEAM & SCOPE
Category · Catalog · Product · Vendor teams
01 / Context
Product video was part of a broader initiative to improve shopping information at Flipkart. My role connected category priorities and catalog inputs with the teams preparing and deploying videos.
02 / Problem
Video coverage alone does not ensure useful product information. Product selection, relevant attributes and the quality of generated output all needed attention as coverage expanded.
03 / Approach
I quantified catalog coverage, compiled product and attribute inputs, and worked with category stakeholders on where video could add value. I also reviewed sample outputs and consolidated feedback for the teams involved.
04 / My contribution
My contribution covered product-list quantification, attribute compilation and vendor-sample feedback. I brought category and business context to a rollout delivered with catalog, product and vendor teams.
05 / Execution
The work required coordination across category, catalog, product and vendor teams. Sample reviews covered product accuracy, branding and readability, giving the producing teams specific issues to address.
06 / Outcomes & status
Product videos went live as part of a wider cross-functional rollout. My contribution supported catalog inputs, category coordination and sample quality review.